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Detalhes
| Tipo de Material: | Recurso Internet |
|---|---|
| Tipo de Documento | Livro, Recursos de internet |
| Todos os Autores / Contribuintes: |
David Machin |
| ISBN: | 0340806877 9780340806876 0340806885 9780340806883 |
| Número OCLC: | 48627987 |
| Notas: | University of KwaZulu-Natal Library notas: 2 |
| Descrição: | 181 pages ; 24 cm |
| Conteúdos: | I: Ethnography: observing people in culture -- Ethnography in anthropology: from magic to the media -- How the ethnographer should view culture -- Ethnography in the city: the Chicago school -- Research approaches to the mass media -- How good is ethnography compared to other methodologies? -- II: Ethnographic research in media studies -- Popular music -- Watching television in the home -- News gathering -- Why we watch soaps -- Adoring film stars -- Using the Internet -- III: The reassembled ethnography: data analysis -- An anthropological approach to a news spectacle -- Understanding readers' newspaper allegiance: newspapers as an indication of character -- The ethnographic gaze in non-ethnographic research: role play -- Carrying out an ethnographic study. |
| Responsabilidade: | David Machin. |
| Número Bib do Sistema Local: | u237388 (Sirsi) i9780340806883 (Sirsi) 237388 |
Resumo:
Ethnography is a productive tool within media and cultural studies research, especially for researching media audiences and the role of the media in everyday life. This book offers an introduction to
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