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Ethnographic research for media studies

著者: David Machin
出版商: London : Arnold ; New York : Oxford University Press, 2002.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
Ethnography is a widely used and productive tool within media and cultural studies research. This book offers an introduction to ethnography, how it has been used in media and cultural studies and what its advantages and limitations are.
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材料类型: 互联网资源
文档类型 图书, 互联网资源
所有的著者/提供者: David Machin
ISBN: 0340806877 9780340806876 0340806885 9780340806883
OCLC号码: 48627987
注释: University of KwaZulu-Natal Library注释:
2
描述: 181 pages ; 24 cm
内容: I: Ethnography: observing people in culture --
Ethnography in anthropology: from magic to the media --
How the ethnographer should view culture --
Ethnography in the city: the Chicago school --
Research approaches to the mass media --
How good is ethnography compared to other methodologies? --
II: Ethnographic research in media studies --
Popular music --
Watching television in the home --
News gathering --
Why we watch soaps --
Adoring film stars --
Using the Internet --
III: The reassembled ethnography: data analysis --
An anthropological approach to a news spectacle --
Understanding readers' newspaper allegiance: newspapers as an indication of character --
The ethnographic gaze in non-ethnographic research: role play --
Carrying out an ethnographic study.
责任: David Machin.
本地图书馆系统的书目号码:
u237388
(Sirsi) i9780340806883
(Sirsi) 237388

摘要:

Ethnography is a productive tool within media and cultural studies research, especially for researching media audiences and the role of the media in everyday life. This book offers an introduction to  再读一些...
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