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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
David Machin |
| ISBN: | 0340806877 9780340806876 0340806885 9780340806883 |
| OCLC Number: | 48627987 |
| Notes: | University of KwaZulu-Natal Library notes: 2 |
| Description: | 181 pages ; 24 cm |
| Contents: | I: Ethnography: observing people in culture -- Ethnography in anthropology: from magic to the media -- How the ethnographer should view culture -- Ethnography in the city: the Chicago school -- Research approaches to the mass media -- How good is ethnography compared to other methodologies? -- II: Ethnographic research in media studies -- Popular music -- Watching television in the home -- News gathering -- Why we watch soaps -- Adoring film stars -- Using the Internet -- III: The reassembled ethnography: data analysis -- An anthropological approach to a news spectacle -- Understanding readers' newspaper allegiance: newspapers as an indication of character -- The ethnographic gaze in non-ethnographic research: role play -- Carrying out an ethnographic study. |
| Responsibility: | David Machin. |
| Local System Bib Number: | u237388 (Sirsi) i9780340806883 (Sirsi) 237388 |
Abstract:
Ethnography is a productive tool within media and cultural studies research, especially for researching media audiences and the role of the media in everyday life. This book offers an introduction to
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