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Qualitative research methods for media studies

Author: Bonnie Brennen
Publisher: New York ; London : Routledge, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text  Read more...
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Details

Document Type: Book
All Authors / Contributors: Bonnie Brennen
ISBN: 9780415890212 0415890217 9780415890229 0415890225 9780203086490 020308649X
OCLC Number: 748335423
Notes: University of KwaZulu-Natal Library notes:
1 10
Description: vii, 238 pages ; 24 cm
Contents: 1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations --
2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report --
3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report --
4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research --
5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history --
6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts --
7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography --
8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
Responsibility: Bonnie S. Brennen.
Local System Bib Number:
(Sirsi) 1194829

Abstract:

"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
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"Bonnie Brennen-one of the most distinguished scholars in the field-offers readers a lucid, rigorous and detailed account of how to conduct qualitative research studies, employing the evidence Read more...

 
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