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Research methods for business students

Author: M N K Saunders; Philip Lewis; Adrian Thornhill
Publisher: Harlow, England ; New York : Pearson, 2012.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:
This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
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Details

Genre/Form: Leermiddelen (vorm)
Additional Physical Format: Research methods for business students
(NL-LeOCL)338641998
(OCoLC)760869317
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: M N K Saunders; Philip Lewis; Adrian Thornhill
ISBN: 9780273750758 0273750755 9780273750802 0273750801 9781283540568 1283540568
OCLC Number: 768041915
Notes: University of KwaZulu-Natal Library notes:
11
Description: xxxi, 696 pages : color illustrations ; 27 cm
Contents: 1 Business and management research, reflective diaries and the purpose of this book --
2 Formulating clarifying the research topic --
3 Critically reviewing the literature --
4 Understanding research philosophies and approaches --
5 Formulating the research design --
6 Negotiating access and research ethics --
7 Selecting samples --
8 Using secondary data --
9 Collecting primary data through observation --
10 Collecting primary data using semi-structured, in-depth and group interviews --
11 Collecting primary data using questionnaires --
12 Analysing quantitative data --
13 Analysing qualitative data --
14 Writing and presenting your project report.
Responsibility: Mark Saunders, Philip Lewis, Adrian Thornhill.
Local System Bib Number:
(Sirsi) 1226582

Abstract:

This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
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